NESTA – Week 3

Managed to miss NESTA week 2 due to having the flu – horrendous – but resumed the workshops yesterday to carry on with the Go Fish business idea. This week we were mainly concentrating on the marketing mix and critical marketing tasks. First of all we had to revisit what our five values were, but … Continue reading

NESTA – Business Idea

After the initial introduction to Nesta, we then went on to some exercices in how you evaluate the worth of your business and what changes and threats it may come under. We were allowed to pick any business that we wanted – Mike told us someone last year did the exercises on an artisan bakery, … Continue reading

NESTA – Introduction

So last Wednesday we started our NESTA workshops where we are going to learn more about starting up and running a business. Before we got there we all had to think about what we considered to be our own brand values; what is important and less important whilst running a business. My brand values were … Continue reading